Weightless Translucent Setting Powder for All Skin Tones

Founded in 2002 in London, England, W7 is a brand that aims to provide high quality and on-trend color cosmetics at affordable prices for everyone. The brand's tagline, "Who Will You Be Today?" encourages self-expression and experimentation without limitations.

W7 is inclusive and welcomes individuals of all levels, from beginners to makeup enthusiasts. Their products are 100% cruelty-free, showing their commitment to ethical practices.

Some of the best-selling products from W7 include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and Lift & Sculpt Cream Contour Palette. Customers have given positive reviews for these products, praising their quality and effectiveness.

The Mighty Mattes Eyeshadow Palette is a highly pigmented palette suitable for all skin tones. The Banana Dreams Loose Face Powder blends seamlessly into all skin tones, blurring imperfections and setting makeup. The Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented cleanser that effectively removes impurities and makeup. The Lift & Sculpt Cream Contour Palette features six professional and long-lasting cream formulas perfect for transitioning base shades and contour application.

W7 Cosmetics products are designed in London by professional makeup artists, ensuring professional quality and performance. The products can be used on sensitive skin and are suitable for women and teens of all ages.

In addition to their high-quality products, W7 remains committed to being cruelty-free, with none of their products tested on animals. The brand's ethos of inclusivity, affordability, quality, and ethical practices make W7 a go-to choice for makeup lovers looking for trendy and effective cosmetics.

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